Brand Identity and Digital Experience for Reset

A weight-loss companion built from moving blocks

Kiln created the brand identity, character, motion and digital design for Reset, a technology-led weight-loss product. The system centres on Ester, an abstract companion built from blocks that revolve, shift and rearrange. Instead of using human facial expressions or physical transformations, Ester communicates uncertainty, encouragement and small victories through movement. The character’s geometry also informs the wordmark and interface, making it part of the app’s structure rather than a figure confined to a chat window. Kiln worked with Reset to explore responses to different needs, from reassurance to practical advice. A straight-talking tone of voice supports this approach and avoids conventional wellness promises. The project connects character behaviour with the wider visual and digital experience.