Brand Identity for a Human-Centered Real Estate Agency
Kidults shapes HumaHome’s H like a floor plan, bringing the home into the brand mark.
Kidults developed HumaHome’s brand from scratch, including go-to-market strategy, positioning, naming, brand identity and website. The studio framed its strategy around a people-first service in Spain’s real estate market, named the identity HumaHome with “Home” as an extensible brand element, and built a visual system using floor-plan letterforms, Season Sans and Season Mix, earth-toned colors, adaptable templates and offline brand objects.
Insights
- Kidults frames the Spanish property market as supply-led and says the brand was built around a more people-first service model; this is the studio’s diagnosis, not independent market research.
- The name puts “Huma” before “Home,” while Kidults presents “Home” as an extensible element with examples such as Huma Academy and Huma Development.
- The H is drawn like a floor plan with a doorway, and the A follows the same structural idea; Kidults names Season Sans and Season Mix as the type system.
- Kidults says the palette draws on Ricardo Bofill’s work and materials such as clay, terracotta, concrete and sand.
- The studio also describes adaptable templates and offline brand objects as extensions of the identity.
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