Kidults developed HumaHome’s brand from scratch, including go-to-market strategy, positioning, naming, brand identity and website. The studio framed its strategy around a people-first service in Spain’s real estate market, named the identity HumaHome with “Home” as an extensible brand element, and built a visual system using floor-plan letterforms, Season Sans and Season Mix, earth-toned colors, adaptable templates and offline brand objects.