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Studio: ICU

Client: Hungry Siren

Work: Brand Identity

Industry: Food & Beverage

Brand Identity And Packaging For A Seafood Street Food Cafe

ICU developed a bold and playful brand identity for Hungry Siren, a Far Eastern street food cafe specializing in seafood. The concept reimagines the mythological siren as a modern, cheeky sea maiden with a shrimp tail, supported by custom illustrations of marine creatures across menus and packaging.

Tags: Bold, Illustrative, Ironic, Marine, Modern, Playful