Brand Identity For Dikaja Tropa Tourist Complex

ICU developed a cohesive brand identity for Dikaja Tropa, a new countryside tourist complex located in the Usvinsky Pillars of the Perm region. The concept of 'Ural minimalism' guided the design, combining regional authenticity with a refined, European-inspired aesthetic across the trail route, mini-hotel, and restaurant. Each sub-brand maintains individuality while sharing a unified visual system rooted in natural tones and simplicity.