Haus partnered with Team Detroit on Ford’s “By Design” launch, building the interactive heart of a nationwide campaign. The studio designed and developed a web experience that let users craft unique visuals with dynamic, code-driven smoke, dust, and fractal effects, then publish them to digital billboards. Haus created an automated system integrated with ClearChannel to route fresh designs to selected cities. When a design went live, a discreet camera captured a billboard selfie and emailed it to its creator for download or sharing. In parallel, Haus established new visuals for online and out-of-home ads, ensuring cohesion across placements. The experience performed across phones, tablets, and desktops, lowering barriers to entry and driving widespread participation and social spread.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.