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Digital and Print Experience for Aesop’s the Fabulist by Gretel - D1S1 Design Spotlight

Studio: Gretel

Client: Aesop

Work: Editorial

Industry: Beauty

Digital and Print Experience for Aesop’s the Fabulist

Gretel reimagined Aesop’s literary sub-brand, The Fabulist, as both a refined microsite and a tactile printed companion. The project unified digital and physical storytelling, giving the publication a crafted, manuscript-like feel that elevated its presence within Aesop’s broader digital ecosystem.

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Tags: Editorial, Manuscript, Photography, Piece, Story

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Vernacular’s Artificial Typography uses AI to boldly blend together type and the history of art
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The Brand Identity interviews designers Andrea A. Trabucco-Campos and Martín Azambuja about their first publication under their new imprint Vernacular. Their book, 'Artificial Typography,' explores the intersection of art history, typography, and artificial intelligence, using MidJourney to reinterpret letterforms through the styles of iconic artists. The project reflects on AI’s creative potential and its implications for the future of design.
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