Rebrand And Packaging Design For Flourist Bakery

Glasfurd & Walker developed a full rebrand and repositioning for Flourist, Canada’s only source for 100% traceable grains and flours. The new identity draws inspiration from vintage flour mill typography, blending nostalgia with modern simplicity. The project extended across packaging, signage, and a new e-commerce platform to reflect the brand’s mission of connecting people to the origins of their food.