Brand Identity for Trustpilot
Trustpilot’s star rating becomes a design system.
Further developed Trustpilot’s identity around the way individual reviews accumulate into a collective picture of trust. The familiar star rating supplies the square geometry for a wider system of blocks, layouts and motion. Reviews, ratings and customer experiences become prominent design material, while changes in typographic scale distinguish individual voices from the larger whole. A complementary Signal Device refracts colour, imagery and typography to emphasise selected messages. Trustpilot Sans supports both expressive headlines and functional information, paired with photography directed towards recognisable everyday experiences. The resulting system extends across product, campaigns and business and consumer touchpoints, carrying the same visual ingredients into different contexts.
Set in Trustpilot Sans
Insights
- The proportions of the existing star rating provide a geometric starting point for blocks and layouts.
- Reviews and ratings act as visible identity elements rather than supporting copy alone.
- The Signal Device refracts imagery, colour and type to distinguish key messages from the core layout system.
- Trustpilot Sans spans expressive headlines and functional information within the same identity.
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