Brand Identity for Brodee Property Developer

Frost*collective developed the brand strategy, identity, verbal identity, creative direction and digital presence for Brodee, a boutique development and investment business founded by Daniel Brownlee. The brand purpose centers on the idea that neighbourhoods are shaped by the human stories of their spaces, expressed through the proposition “Curating stories of spaces.” Drawing on haute couture, curation and the French meaning of Brodee (“embroidered”), Frost*collective created a custom hand-refined wordmark designed for reproduction in thread, etched metal and digital formats.