Brand Identity for Chapter Place Terrace Homes

Frost*collective created the brand strategy, identity and property marketing for Chapter Place, a Sydney development of tri-level terrace homes. Built around the platform “Make your story here,” the identity frames everyday moments and personal progress as chapters in residents’ lives. Deliverables included a bespoke wordmark, custom illustrations of relaxed mornings and social gatherings, and applications across hoarding, campaign collateral, brochures, a website and a display suite.