Launch campaign for Dyson haircare technology

Found collaborated with Dyson and Beta Productions to create a launch campaign for a new haircare range. The project translated complex engineering into elegant moving-image storytelling, combining live-action footage with 3D motion to reveal the hidden technology behind the products. Found used precise composition, camera work, lighting, and motion to connect sculpted hair forms with the tools that shape them. The campaign highlighted the V9 motor through dramatic macro-to-wide transitions and visualised invisible airflow using fluid and cloth simulation to illustrate the Coanda effect. Technical drawings and patent references were also transformed into expressive motion moments, helping present Dyson’s innovation as both scientifically advanced and visually refined.