AI-Integrated Father's Day Campaign for Sephora
Sephora’s hybrid campaign keeps physical products out of AI processing.
Found Studio developed Sephora's Father's Day campaign imagery using a hybrid CGI, AI, and Photoshop workflow. Precise 3D scenes supplied camera, spatial, lighting, and lens data to an adaptive AI framework in ComfyUI, allowing art-directed generated environments while keeping physical products out of AI processing. The final retouched master images supported product-set variations, print assets, and digital billboards in Times Square.
Insights
- The campaign required physical products to remain outside AI processing; generated imagery was used for their environments.
- Found built precise 3D scenes to control camera framing and spatial coordinates before passing geometric data into a ComfyUI workflow.
- The CGI setup supplied lighting and lens information to guide the physical product photoshoot.
- Retouched master images supported product-set variations, print assets and digital billboards in Times Square.
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