Visual Identity and Motion Design for Hi-Chew UK Launch

Fold7 Design developed a vibrant and irreverent visual identity to introduce Japan’s biggest sweet brand, Hi-Chew, to the UK market. Drawing inspiration from Japanese TV graphics and street signage, the brand world bursts with punchy colors, expressive typography, and playful motion elements that resonate with a Gen-Z audience. The result is a bold, fruity, and shareable identity that stands out across digital platforms.