CData
CData brings the infrastructure behind AI to the surface.
Focus Lab repositioned CData around the infrastructure that connects enterprise data with AI tools. The brand concept, Every layer beyond the surface, brings this often-hidden technical foundation into the foreground. A modular C anchors the wordmark and becomes a standalone symbol; brackets derived from it organise layouts and highlight content. Warm off-white and near-black provide the palette’s base, with electric yellow used for emphasis and deep navy retaining a connection to the earlier identity. Grafier, DM Sans and DM Mono divide editorial expression, everyday reading and technical details. The website leads with AI while keeping established products accessible, using a shared connector-page template. The system extends into presentation and marketing materials, the Foundations conference and the Connect AI developer offering.
Set in Grafier, DM Sans, DM Mono
Insights
- The strategy reframes CData’s history in connectivity as a foundation for enterprise AI.
- A simplified C works both within the wordmark and as an independent symbol.
- Brackets derived from the mark organise content without fully enclosing it.
- Grafier, DM Sans and DM Mono serve distinct roles across the typographic hierarchy.
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