Focus Lab repositioned CData around the infrastructure that connects enterprise data with AI tools. The brand concept, Every layer beyond the surface, brings this often-hidden technical foundation into the foreground. A modular C anchors the wordmark and becomes a standalone symbol; brackets derived from it organise layouts and highlight content. Warm off-white and near-black provide the palette’s base, with electric yellow used for emphasis and deep navy retaining a connection to the earlier identity. Grafier, DM Sans and DM Mono divide editorial expression, everyday reading and technical details. The website leads with AI while keeping established products accessible, using a shared connector-page template. The system extends into presentation and marketing materials, the Foundations conference and the Connect AI developer offering.