Ample
Ample brings the home-energy conversation back to everyday life.
Fiasco created a brand and digital experience for Ample, the home-energy business previously known as Fornax. The central idea, Backing Better Energy, shifts the story from complex technology towards the everyday experience of living at home. A custom symbol combines references to home, energy and connection, supported by a related family of icons. Architectural illustrations show familiar domestic moments, including a cat in sunlight and someone relaxing with a cup of tea. The team developed these from initial sketches through Midjourney and Gemini, then refined the artwork in Photoshop and After Effects. Orange, soft cream and turquoise establish a warm palette, balanced by deeper tones. The website creates distinct routes for homeowners and installers, combining storytelling, data visualisation and navigation tailored to their different needs.
Insights
- The positioning focuses on the experience of a comfortable home rather than technical features alone.
- The custom symbol combines home, energy and connection, with icons extending its visual language.
- Architectural illustrations use familiar domestic scenes to express the brand idea.
- The illustration process moves from sketches through AI tools to refinement in Photoshop and After Effects.
- Separate website pathways address homeowners and installers within the same identity.
Keep exploring
Related cases
