Brand Refresh For School Of Design

Fable&Co. collaborated with the School of Design at the University of Leeds to create a refined and modern brand identity that bridges the school’s 150-year legacy with its forward-looking vision. The new identity combines geometric precision, minimalist aesthetics, and a structured grid system to reflect the institution’s interdisciplinary ethos and commitment to innovation. The result is a cohesive visual system that communicates both heritage and progress across digital and print platforms.