Logo and Graphic Identity for Streetwear Shop Sneakerhead

Eshgruppa developed a new logo and visual identity for Sneakerhead, a Moscow-based streetwear shop. The design draws inspiration from the experience of unboxing new sneakers, featuring a futuristic 'S' symbol formed by two shoes and a technical aesthetic with mirrored elements, black-and-white graphics, and a monospaced grid system.

Set in Menoe Grotesque