Photography Project for Avito’s Design Department
A medieval-inspired photoshoot becomes handmade cyanotype keepsakes.
Avito’s Design Department commissioned a photography project that recasts its employer-brand metaphor as a romantic medieval tale. Contemporary styling, flowers, a vintage Petzval lens, and handcrafted cyanotype prints extended the shoot into a set of tangible keepsakes.
Insights
- ESH develops Avito’s existing employer-brand metaphor through romance and contemplation, giving the medieval theme a new photographic expression.
- Flowers and contemporary styling accompany the medieval references; the studio specifically credits a vintage Petzval lens as part of its photographic approach.
- Selected photographs were made into handcrafted cyanotype prints, extending the shoot into physical keepsakes.
- Dmitry Bulin handled photography and retouching, while Sofia Kompaneytseva made the prints, separating the photographic and printmaking stages of the work.
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