Rebrand And Visual Identity For Lpm Restaurant & Bar

DutchScot developed a new global identity for LPM Restaurant & Bar, inspired by the playful art of the French Riviera and the elegance of Paris. The rebrand introduced painterly illustrations, hand-drawn lettering, and a refined yet irreverent tone that reflects the restaurant’s vibrant atmosphere. A cohesive website and internal ‘spirit book’ were also created to unify the brand across international locations.