Rebrand for the CW Network

DixonBaxi partnered with The CW to redefine the network’s identity for a bold new era. The rebrand captures The CW’s irreverent, underdog spirit with a confident typographic system, vibrant color palette, and a flexible graphic device called The Stage that unites content across genres. The result is a fearless, witty brand that stands apart in the entertainment landscape.

Set in F37 Bolton