Brand Identity for a Global Basketball League

DixonBaxi created the brand identity for Project B, a new professional women’s and men’s basketball league. The work includes a scalable identity system, a refined colour palette, and a wordmark for use across digital, broadcast, merchandise, live events, and arenas. The bold geometric wordmark was designed to convey strength, confidence, and competitive energy, while the identity positions basketball as global, open, and connected across cities and cultures.