Typeface Design for Wallop Magazine

Sharp terminals meet rounded forms in a magazine-born sans-serif

Wallop is a sans-serif type family originally commissioned for a magazine of the same name focused on independent culture. Its central design tension lies in pairing vertical terminals—which create sharpness and precision—with rounded letterforms throughout the family. Alternate glyphs for P, R, W, w, m, and n expand the typographic palette with additional variation.

Set in Wallop

Insights

Vertical terminals are the family's defining structural decision, held in deliberate tension with the rounded forms found throughout the family.
Alternates for P, R, W, w, m, and n provide typographic range beyond the default character set.
The design belongs to a lineage that includes Johnston (1916), Gill Sans (1928), and Berlin West (1942).