Design Dept is an independent, multi-disciplinary design studio based in Los Angeles, shaping brand culture through strategy, design, and digital experience. Led by Ali Martín Filsoof, the studio operates as a global collective delivering cohesive brand identities and packaging systems. Its portfolio includes rebranding Bally Sports as FanDuel Sports Network and leading brand design for wellness startup fatty15. Design Dept has also collaborated with Synchronized Studio, Awwwards’ Studio of the Year. Recognized for creative excellence, Filsoof serves on the international jury for the Dieline Design Awards, underscoring the studio’s influence in contemporary brand design.
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Creative Boom interviews Ali Martín Filsoof, founder of Los Angeles-based Design Dept, about his multicultural influences and philosophy of building brands with substance and simplicity. The article explores how the studio’s minimalist yet emotionally resonant approach has shaped projects for clients like Fatty15, Central Pacific Bank, and St. Jane Hotel. Filsoof discusses sustainability, cultural sensitivity, and the importance of trust and empathy in modern branding.