St. Jane Hotel Design Cases
1 case across 1 studio
News & interviews
- Ali Martín Filsoof Shapes Brands with Depth and Simplicity
Creative Boom · Jul 7, 2025 · Interview
Creative Boom interviews Ali Martín Filsoof, founder of Los Angeles-based Design Dept, about his multicultural influences and philosophy of building brands with substance and simplicity. The article explores how the studio’s minimalist yet emotionally resonant approach has shaped projects for clients like Fatty15, Central Pacific Bank, and St. Jane Hotel. Filsoof discusses sustainability, cultural sensitivity, and the importance of trust and empathy in modern branding.