Brand Identity for Jude Bladder Health

Derek&Eric developed a brand strategy and visual identity for Jude, a bladder-health company expanding from incontinence support into science-backed pelvic floor supplements. The studio introduced the "Science for Living" concept, a capitalized wordmark with muscular letterforms, a deeper orange palette, and the brand line "Strength from the Inside." Packaging and communications use a system of 3D ingredient icons to convey the supplements’ science and potency.