Brand Identity for Humble Warrior Plant-Based Drinks

Derek&Eric created strategy, brand identity, packaging, copywriting and a website for Humble Warrior, a plant-based functional-drinks brand. The studio repositioned the brand around a more upbeat approach to wellness by reimagining and redrawing its existing Abhayamudra symbol, a hand gesture associated with protection, peace and benevolence. The resulting identity uses a flexible, playful and colourful system across the drinks packaging.