Logo Refinement for Wildlands Network

Paw-inspired curves unify type and icon

Dalton Maag refined the Wildlands Network logo by modifying Aktiv Grotesk to balance strength and clarity across lock-ups. Soft letterform connections were drawn from the roundness of the accompanying icon and the shape of a wolverine paw, producing a cohesive mark.

Set in Aktiv Grotesk

Insights

Soft connections between letterforms were derived from formal qualities of the brand icon—its roundness and the wolverine paw motif—creating visual continuity between type and symbol.