Industry: Design

Platform Family

A debut that questions geometric perfection

Platform was Berton Hasebe's debut typeface, developed with Ilya Ruderman. The family reapproaches geometric sans-serif conventions by embracing reduction and inherent crudeness rather than pursuing idealized forms.

Set in Platform

Insights

Hasebe framed the project as a contemporary reapproach to geometric sans-serif, one of the most heavily covered areas of 20th-century type design.
Rather than refining letters toward an ideal, the design preserves rawness that emerges when letterforms are stripped to their simplest components.
Ilya Ruderman is credited as a collaborator; the family includes Cyrillic support.