Gingrich
Built for a milestone issue, extended for a second publication
Condensed display serif family in four optical sizes, drawn by Christian Schwartz for Esquire's thousandth issue in 2015. Designed alongside Algebra and Graphik, it adopts a triangular motif in its head serifs and terminals to contrast its squarer and rounder companions. Kara Gordon later added italics for Barron's.
Set in Gingrich
Insights
- The triangular terminal motif was a deliberate counterpoint to Algebra's squareness and Graphik's circularity.
- Italics were a later addition by Kara Gordon, commissioned for Barron's rather than Esquire.
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