Kate Spade logotype
Baskerville at the source
In 2019, Christian Schwartz refined the Kate Spade logotype for then-creative director Elizabeth Spiridakis, referencing samples of John Baskerville's original types for detail accuracy, and delivering a range of optical sizes for the brand team.
Insights
- Schwartz consulted samples of John Baskerville's original types to establish detail accuracy in the refinement.
- The project delivered multiple optical sizes, giving the brand team scale-appropriate versions of the logotype.
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