Industry: Design

Lettering for Bon Appétit

Graphik modified toward French and Italian warmth

Between 2011 and 2015, Commercial Type created custom lettering and modified Graphik for Bon Appétit's redesign and recurring editorial packages. Capital modifications, shaded styles, dotted and rounded variants, and bespoke numeral sets extended Graphik across the magazine's diverse needs. Caponi Text was introduced as the text face for longer articles in October 2014.

Set in Graphik, Caponi Text

Insights

Fraction sets for all Graphik widths were prioritised ahead of schedule due to their centrality to recipe pages.
Capital alternates G, M, R, and Q were modified to soften Graphik's Swiss modernist tone.
Miguel Reyes drew the October 2014 Tuscan lettering from opening titles of a 1970s Royal Ascot horse race, Photolettering Inc. alphabets, and 19th-century British and American Tuscan display faces.
The 2012 restaurant ranking numerals synthesised 1970s 7UP can lettering, Brunel, and tendril swashes.