Ayer Collection

Three contrast registers, one editorial brief

Condensed display family designed by Miguel Reyes between 2016 and 2019 for W magazine, with creative director Cian Browne and art director Jeffrey Burch. Three subfamilies—Ayer Deck, Ayer, and Ayer Poster—cover a range of contrast levels. Ayer Poster adds three italic styles: a swash Cursive, an Angular, and an unconventional Blackletter.

Set in Ayer Deck, Ayer, Ayer Poster

Insights

The brief required a typeface that could assert strong personality across scales, including sparse headline settings with only a few characters.
Ayer Deck is low-contrast with gentle flare; Ayer raises contrast for use at 60pt and above or reversed on dark backgrounds; Ayer Poster reaches fashion-typical extreme contrast.
Ayer Poster's Blackletter italic is characterised as a deliberate departure from conventional Blackletter tradition.