Branding For A Sustainable Community By Mirvac

The Fabric is a community project located in Altona North that celebrates life’s rich tapestry, developed by Clear. The brand reflects the diversity and warmth of the Inner West, inspired by the people who inhabit it. Clear created a brand narrative that harmonizes with the design of the masterplan and Mirvac's vision for a sustainable community. The campaign included a series of engaging social media initiatives and the 'Faces of The Fabric' webisode series, which features interviews with future residents and highlights local culture. Partnering with Sirap for videography and James Braund for photography, Clear ensured a comprehensive representation of the community's aspirations and identity.