Clear art directed the Spring-Summer 2023 campaign for Anna Thomas, focusing on detail, texture, color, and pattern through a series of 'look' videos. Each video explored the vibrancy and personality of the season. For the Autumn-Winter 2023 campaign, Clear collaborated with photographer Susan Grdunac and cinematographer Jack Younger, emphasizing a calm and relaxed aesthetic. The project included a behind-the-scenes video showcasing the meticulous effort of the team over a two-day shoot, while the brand video commemorated 20 years of craftsmanship and attention to detail in the fashion industry.
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
The article explores how creative professionals in 2025 are redefining success beyond traditional career milestones. Through insights from designers, strategists, and studio founders, it reveals a shift toward valuing work-life balance, autonomy, and meaningful impact over financial or hierarchical achievement. The piece highlights a growing emphasis on personal fulfilment and wellbeing within the creative industry.