Clear Design partnered with Australian luxury fashion label Anna Thomas to evolve its brand identity and communication strategy. The collaboration included a comprehensive brand review, campaign art direction, and design systems to unify the label’s timeless craftsmanship with a modern, playful spirit.
Clear art directed the Spring-Summer 2023 campaign for Anna Thomas, focusing on detail, texture, color, and pattern through a series of 'look' videos. Each video explored the vibrancy and personality of the season. For the Autumn-Winter 2023 campaign, Clear collaborated with photographer Susan Grdunac and cinematographer Jack Younger, emphasizing a calm and relaxed aesthetic. The project included a behind-the-scenes video showcasing the meticulous effort of the team over a two-day shoot, while the brand video commemorated 20 years of craftsmanship and attention to detail in the fashion industry.