Signage System For A Designated Headquarters In Melbourne

Clear collaborated with ABC MAP and Cox Architects to refurbish the ABC Southbank building, which serves as the headquarters for all Melbourne-based ABC employees. The project featured a unified and modular signage design system that seamlessly integrated with the architecture. Utilizing classic Helvetica, the ABC brand typeface, a unique brand texture was developed along with various signage types including crown signage, wayfinding, amenity markers, level indicators, privacy screens, and a welcome wall. The design elements, such as the lobby signage, extended the copper ribbon of the veranda and acted as the digital interface of the street, creating a cohesive environment for both employees and visitors.