Studio: Clear

Social awareness campaign for Australia’s First Peoples

Clear conceptualized, initiated, and created the DesignToUnite campaign, which aimed to promote solidarity with Australia’s First Peoples. The initiative challenged creatives to craft poster designs featuring the word ‘unite’, inviting contributions from creative professionals, students, and the general public. The campaign sought to address racial discrimination and advocate for unity. It garnered significant interest, resulting in over 350 submissions from 170 design creatives. Nine poster designs were selected by a panel to represent the campaign, which ran for two weeks during Reconciliation week and aligned with the RAP council meeting at Uluru.