Brand Identity for Bub and Grandma's Bakery and Cafe

CLUB developed a handcrafted identity for Bub and Grandma’s, a beloved Los Angeles bakery and restaurant. Drawing inspiration from diner nostalgia and the artisanal bread-making process, the design combines imperfect, handmade typography with warm illustrations and environmental details that reflect the brand’s authenticity and California ease.

Set in Rough Gothic, Service Sans