Corporate Identity Redesign For A Historic Munich Museum

Bureau Borsche developed a new corporate identity for Villa Stuck, the former home and studio of Franz von Stuck and now a museum in Munich. Inspired by Franz von Stuck’s graphic heritage and the building’s classical architectural features, the project included a custom typeface that connects the institution’s historic roots with its contemporary cultural program. To modernize the museum’s presence, Bureau Borsche also redesigned the website and created an app for visitors. The resulting system supports dialogue between the museum’s architecture, permanent collection, and changing exhibitions, reflecting Villa Stuck’s legacy as a gesamtkunstwerk while positioning it for the 21st century.