Brand refresh for a historic alpine hotel

Studio Bruch reimagined the former Alte Post as Post Post Hotel during a generational handover, refreshing the name and the full brand while preserving the site’s long history as a meeting place since 1421. The new identity draws on postal heritage, transforming the classic post rider into a couple traveling to the Gastein Valley, adapted seasonally with hiking gear or skis. Studio Bruch extended this concept across animated and static logos, signage, stationery, vouchers, menus, room materials, wall graphics, spa applications, and wayfinding. Illustration, stamp-inspired typography, and a system of postmarks and stampings create a distinctive hospitality brand that stands apart from other alpine hotels.