Brand Identity For Merkscha Furnierwerke

Bruch—Idee&Form developed a new brand identity for Merkscha Furnierwerke, a veneer mill producing a wide range of wood veneers. The concept uses a natural color palette, seals, and stamps to reflect the tactile qualities of wood and the craftsmanship behind veneer production. The imagery captures the atmosphere of the workshop, emphasizing texture, dust, and light.