Rebranding for an outdoor camping brand

Studio Bruch created a contemporary rebrand for Ethicamper, a company focused on fair, climate-neutral outdoor products for campers and adventurers. Inspired by the challenge of packing essentials into tight spaces, Studio Bruch developed a distinctive custom corporate typeface based on the form of bulging backpacks. The project combined logo elements, illustration, photography, print applications, apparel, vouchers, and wayfinding with a naturally fresh color palette and an image world evoking simple drawings in the sand. The result is a self-confident brand presence that strengthens Ethicamper’s outdoor ethos and motto, “Outsiders for life.”