Brand Identity For An Alpine-inspired Restaurant

Studio Bruch created a whimsical brand identity for Aiche Restaurant, an eatery led by chef Tobias Aichhorn. Inspired by the family name’s association with squirrels and hoarding fine ingredients, the project built a fairytale-like world of Alpine illustrations and animal characters that collect, serve, and enjoy food. An acorn became the central flexible symbol, appearing as logo, ingredient, and object across touchpoints. The work included art direction, branding, digital illustration, photography, invitations, business cards, vouchers, coasters, menus, and other printed materials, giving the restaurant a distinctive and memorable presence.