Brand identity for a boutique hotel in southern Styria

Studio Bruch created the brand identity for Leni Hotel, a new boutique hotel in southern Styria. Inspired by “Fräulein Leni” and the hillside setting, the studio developed a logo illustration that expresses the place’s gentle, picturesque and sensual character. The identity was expanded through additional illustrations focused on culinary delights, indulgence and wellness, creating a cohesive visual world across the property. Studio Bruch applied these elements to printed materials, business cards, brochures, postcards, wine lists, embroidery, stickers, door plates, signposts and a guidance system, helping the hotel’s atmosphere carry consistently through both communication and space.