Studio Bruch created a flexible brand identity for Eisperle, the first vegan ice cream parlor in Graz. Inspired by ice cream melting in summer heat and forming new shapes and colors, the concept uses a versatile visual language across multiple touchpoints. Studio Bruch developed the signet, packaging, facade applications, flyers, vouchers, stamp pass, and broader visual world to express a playful, summery attitude and the shop’s experimental approach to unusual rotating flavors. The adaptable signet captures a personal ice cream moment and can shift across characters and products, reinforcing that the parlor is for everyone.