Brand Identity for a Japanese Consumer Electronics Manufacturer

Bruce Mau Design (BMD) created a new bilingual visual identity for Musee, a Nakatsugawa City manufacturer transitioning from producing consumer electronic goods for other companies to operating as a consumer-facing brand. The identity contrasts contemporary American Gothic typefaces with traditional Japanese calligraphy, and uses black, white, and a screen-friendly blue adapted from Musee’s previous palette. A playful wordmark and a fan-inspired icon reference the company’s manufacturing origins and are designed for use on its headquarters façade and smartphones.