Brand Identity and Signage for Waterloo Greenway

Bruce Mau Design developed a new name, brand identity, and visual toolkit for Waterloo Greenway Conservancy’s 1.5-mile public park system in Austin, Texas. The flexible system was designed to represent both the park and the conservancy, with applications ranging from donor communications to visitor information and merchandise. BMD also created and implemented a comprehensive signage system for the creek and Waterloo Park, the first park to open publicly.