Visual Identity for Paris Baguette

Brody Associates developed a refreshed brand identity for Paris Baguette, SPC’s largest FMCG franchise brand, to support its international expansion. The work included a cross-platform visual language, packaging design, and creative direction for retail environments. The identity centres on PB Signature, a custom typeface with Text, Display, and Display Inline styles informed by 20th-century French type design and custom lettering.

Set in PB Signature